Wednesday, March 18, 2009

Pretty Tops

Matthew Williamson

Tory Burch

Milly

Bamford

By Malene Birger’s

Leaves of Grass

Chloe

all from net-a-porter

Saks, in the USSA

Oh boy, another sign of the times…Saks Fifth Avenue tapped into the zeitgeist here in America, socialist and communist associations and policies are becoming increasingly, chic, so it seems. All the meanwhile nails are being hammered into the coffin of capitalism, the very system that has allowed an expensive store like Saks to thrive and grow since it’s founding. Oh the irony! haha!

Shepard Fairey, who also designed the,“Obey“ posters for Dear Leader, Obama, was the artist behind this campaign for Saks. Mr. Fairey states in this NYTs article, “it’s a way of grabbing attention. It’s commerce. I don’t think there is really any political statement embedded in this.” Regardless of how you look at it, innocent advertising or otherwise, the semiotics embedded in this particular art direction choice is interesting, given the current political environment.